editorial design
Project Description
When I was told I could develop a brand and layout for a magazine about anything I want, I immediately thought about food. Actually,
I always think about food. But this time I wanted to focus on the experience of eating with your hands on a busy sidewalk, so
"street food" became the focus of my project.
Student Project
Inspiration
Gritty Texture
Cheeseburgers
Color Scheme
Type
Graphics
Visual Identity
Icon Iterations
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Departments
The Scoop
Current Events and News
Street Chefs
Featured Street Food Experts
Big City Bite
City Spotlight and Events
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Typography
Primary Header
(Body) Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta.
Helvetica
Courier
Accent Type
Meat Buckets
Contents
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The Menu
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The table of contents developed as the magazine took shape. As more personality came through each article, it reflected here in this spread, until a menu design became the driving force for it's layout.
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The feature article is purposefully accentuated on the right page using it's unique visual language.
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Iterations
Departments
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The Scoop
​
The first of three departments:
sections dedicated to a repeated category of article. An assigned color, icon, and witty name indicates which department the reader is looking at.
​
As shown below, the first iteration
starts as a basic layout of type and image. After more consideration for visual language, the next iteration is made more consistent with the rest of the magazine.
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Iterations
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Street Chefs
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This department is dedicated to reader and chef recipes for homemade street food.
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The first iterations feature recipes
that are more high-class, but don't
fit among the napkin served meals that qualify as street food in this publication. For that reason, this spread was aimed at highlighting outdoor cooking and eating.
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Iterations
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Big City Bites
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This department features a different US city in each issue, along with local events.
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The schedule view on the far left can theoretically be customized to the subscriber's city as an insert.
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Right page depicts an example for social media promotion.
Feature Article
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Winner Winner, Michelin Dinner
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The feature has a unique visual language but ties in with the whole
magazine. The icon used for this segment is the Michelin Star and the official Michelin red is used in graphic elements.
The original story was so fascinating that this layout basically designed itself. The serif title font and dynamic composition is elegant, contrasting
the tone of low-brow street food.
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