Project Description
Adapting for Life (FKA Surviving the Teens) is an interactive educational program that aims to provide Cincinnati's youth with tools and understanding of mental health and suicide, which is
the second leading cause of death among teenagers in the US.
In collaboration with Cincinnati Children's, TiER1 was tasked with redesigning the program with adaptability to expand it's outreach beyond Cincinnati. I worked with a small team to develop a new brand identity and took it upon myself to create the new logo.
ideation
—
Exploring Form
The concept of mental health has
limited visual heuristics. With that in mind, the ideation started with a
study of basic form to approach
graphic treatment.
Through sketching, I discovered that when working with an abstract shape,
complexity and imperfection can give a humanist impression. If a form is
too stark or minimal, it loses its
human quality.
Early Application Concepts
—
Graphic Treatment
The visual language was defined early with a two-tone theme to represent the complexity of an individual's behavior.
What we think and what we do/show are two different layers of ones personality.
To understand someone's behavior, we need to look at the condition of their mind as well as their surroundings and situations they encounter.
These two sides of a person make up their identity.
sketches
final logo
